Apple CEO apologizes for misstep on new mobile maps

With users of the new Apple iPhone 5 reporting errors galore in the handset's Maps app - which Apple has brought on in place of the Google Maps app it had been using for the earlier iPhones -, Apple CEO Tim Cook has recently extended an apology for the company's embarrassing misstep on the new mobile maps.

Given Apple's fetish for `quality' in delivering its hardware and software, the company's frustratingly erroneous new Maps app has shocked the customers and irked them no end; thanks largely to the absurd directions provided by the service and the wrongly-depicted landmarks.

In an acknowledgement of sorts of Apple's Maps debacle, the company's CEO Tim Cook released a letter of apology to the customers on Friday, suggesting that the users should try the other available map services - from rivals like Google and Microsoft - till the time Apple improves upon its own maps.

Cook said in the apologetic letter that Apple was "extremely sorry" for the disappointment which its new Maps app has caused to the customers; and added that the company is "doing everything we can to make Maps better."

Meanwhile, with Apple already having had some problems in rolling out well-designed and consistent Internet services in the past - with its disasters including services like Ping, MobileMe, and even Siri -, former Apple product designer Andrew Borovsky said, with reference to Apple's fiascos: "I always felt if you had to name an Achilles' heel at Apple, it's Internet services. It's clearly an issue."